Storytelling Inspires, Motivates, Recruits

Storytelling wins. Master the necessary skills with this archive of articles from the industry's leading storytelling newsletter, Magician's Hat.

Hot Off the Press

What Makes an Otto Award Winner? Sphere & Zenbase

August 15, 2023

Let's take a look at two companies that applied in 2022 and highlight what made them great applicants.

What Makes an Otto Award Winner? Sphere & Zenbase

August 15, 2023

Let's take a look at two companies that applied in 2022 and highlight what made them great applicants.

Social Proof Is Startup Gold

August 7, 2023

3rd-party validation of your startup is critical. Here's how to do it.

To Move Forward, Work Backwards

August 1, 2023

Writing a press release at the beginning of a company, or product, is a powerful trick that Amazon uses. Here's how to do it.

“Marketing Momentum Is a Real Thing”

July 18, 2023

An interview with the founder of Innerplant. An example of how thought leadership can drive startup success

Show All Articles

Startup Storytelling 101

Start here to learn the fundamentals

Profiles: Great Storytelling in Action

Get inspired by the best.

To receive award season updates: